The ability to record and analyze big amounts of digital data from multiple sources, in real-time, is transforming every industry out-there.
Finding nuggets of insight or making predictions based on all the big data generated by every business interaction (website visits, online purchases, digital conversations, etc) creates opportunities to win big in the marketplace for CIOs with a good data-management team!
So. you can say that … having good data is the life-blood of any business and data-management (database design & administration) are needed by any organization that wants to stay competitive or win in the current digital economy!
Here are some examples of why a good database design is important to the success of your business / organization:
Improves application performance:
Your database design will determine how fast your mobile / software applications will read or write information to the database.
Your database design will also affect the amount of server resources (CPU, memory, etc.) needed to run your applications.
Eliminates redundant data:
A good database design means that you centralize, store and maintain your data in one place, which provides you with consistently reliable data.
Centralizing your data or storing information about each business entity or object in one place, will help you align your business units / operations.
For example, all your contacts, leads and customers can be stored in one database table so, that any department can query or view all the activities (from all departments) that touch a customer (phone calls, invoices, e-mails, orders.).
Improves business productivity:
A good database design can improve business productivity by making it easier to get answers, insights or information out of your database.
A good database design will also factor in the information needs of your organization and/or make it easier for management reports to run without unduly relying on complex / long-running queries.
Facilitates transition to a paperless office:
One of the critical movements in the current digital age is the transition to a paperless, digital office.
With that in mind, a good database design will help you realize the benefits and/or cost savings of this transition by making connecting and/or sharing information across multiple entities (departments, processes, etc) easy, thereby helping reducing the need for paper documents.
Helps with storing big data:
A good database design will help your organization store and/or maintain all the structured and/or unstructured data that are being generated by your business.
It’s fair to say that every successful business generates a large amount of data from customer purchases, website visits, etc.
Some of the best practices for data storage and management involves using NoSQL databases for unstructured data and SQL / relational databases for structured data.